Personal Shopping

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In 1982, Howard Schultz, the ongoing Chairman and CEO, joined the organization as the Director of Marketing. He was dazzled by the notoriety of the coffee bars in Italy after he went to Milan in 1983. Back in the US, he persuaded the pioneers behind Starbucks to sell both espresso beans and coffee refreshments and Kroger employee discount.

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Nonetheless, the thought was dismissed, so he left the organization and established the Il Giornale café chain in 1985. In 1987 Howard Schultz and Il Giornale purchased Starbucks with $3.8M, renamed Il Giornale bistros Starbucks, and transformed it into the Shopperqueries you know today.